U.S. manufacturer Hoist Liftruck hosted a two-day National Sales Meeting on June 16-17, 2015 in Chicago. More than 60 Hoist Liftruck dealers, partners and staff gathered at U.S. Cellular Field, home of Major League Baseball’s Chicago White Sox, on the first day to discuss a wide array of topics.
One of the key topics discussed was the introduction of the Premiere Partners Programs (PPP), which offers various financing and incentive programs for Hoist Liftruck dealers. From flexible floor plan financing as well as rental programs, these initiatives are designed to allow dealers to easily stock Hoist Liftruck units at locations across the country for immediate sale or rental.
Another new program introduced to dealers was Hoist Liftruck Financial Solutions. This new and exciting program offers customers flexible leasing options and structuring, as well as competitive rates. Additionally, customers can complete a simple online application and quickly receive responses and funding.
Additional topics discussed at the meeting include:
- Expansion and enhancement of the company’s manufacturing operations
- New features and improvements on specific product lines
- New marketing initiatives revolved around the new tagline “Big Trucks Forged in America”
“It was great to share the exciting things we have going on at Hoist, including all the new sales and marketing resources we have for our dealers and partners,” said Marty Flaska, president and owner of Hoist Liftruck. “We all had a great time and everyone was genuinely excited about our new products and features, as well as overall direction Hoist is heading.”
Attendees had an opportunity to step foot on a major league baseball field after the meeting, going into the dugouts and around the field to take photos and watch a Hoist Liftruck welcome video on the Jumbotron. Afterwards, attendees were escorted upstairs for food and drinks at the Home Plate Club, which offered a beautiful view of the entire baseball field. The following day, attendees toured the factory to view the vertically integrated manufacturing process up close, as well as FR Series, P-Series and FKS Series trucks.